Hulajnogi Micro – a migration from Magento 1 to Magento 2 and a B2B platform
- Magento 2
- Migration off Magento 1
- B2B
- Mirakl
- Opineo
- Fakturownia.pl
The project at a glance
- Magento 1Magento 2
- The store was migrated to the second version of the Magento platform.
- B2C + B2B
- The project also covered launching a version of the store for business customers.
- Over 2,000
- Reviews collected by Hulajnogi Micro on Opineo.
- 2023
- The year Hulajnogi Micro received an Opineo distinction in the Sport category.
Scope of the project
- migration from Magento 1 to Magento 2
- Opineo integration
- B2B platform implementation
- Fakturownia.pl integration
- Decathlon integration
Technologies and systems
- Magento 1
- Magento 2
- Opineo
- Fakturownia.pl
- Mirakl
Magento 1 had stopped leaving room for the store to grow
The Hulajnogi Micro store had run on Magento 1 from the start of the business. The owners knew the platform well, but over time its outdated version began to limit how far the store could develop.
In 2020 Adobe announced it was ending support for the first version of Magento in favour of Magento 2. For Hulajnogi Micro the outdated system meant a slower store and no room for further development.
The design needed changing too — it no longer reflected current trends. Hulajnogi Micro came to Aurora Creation with a migration to carry out.
Project timeline
2009
Hulajnogi Micro starts trading
The company began selling the Swiss manufacturer's scooters to retailers and to individual customers.
From the start
A store built on Magento 1
Hulajnogi Micro ran its online store on the first version of Magento.
2020
The need to migrate to Magento 2
After Adobe announced the end of support for Magento 1, Hulajnogi Micro came to Aurora Creation with a migration to carry out.
The areas that had to change
- 01
Migrating off an outdated Magento 1
The previous version of the system made the store slower and left no room for further development. Moving to Magento 2 was necessary.
- 02
Changing the existing design
The look of the store no longer reflected current trends and had to change as part of the move to Magento 2.
- 03
Moving the B2B channel online
Sales to trusted contractors ran over e-mail and phone. The B2B version was above all meant to automate those orders and take the load off the team.
- 04
Integrating the range with the Decathlon offer
Decathlon was a key business partner of Hulajnogi Micro. The project covered a module that lets the client's range be integrated with that chain's offer.
The work the project covered
The project combined a platform migration with a B2B channel and the integrations needed in selling and in running the store.
- 01
Migration from Magento 1 to Magento 2
The Hulajnogi Micro store, which had run on Magento 1, was moved to Magento 2.
- 02
Opineo integration
The Opineo module was implemented in the store. Hulajnogi Micro has collected over 2,000 reviews on the service, and in 2023 received a distinction in the Sport category.
- 03
Fakturownia.pl integration
The store was integrated with Fakturownia.pl. The integration eases access to accounting and automates invoicing, which makes the sales process less time-consuming.
- 04
Decathlon integration through Mirakl
A Mirakl module was implemented, integrating the Hulajnogi Micro range with the Decathlon offer. It passes selected products over together with their stock levels and product data.
- 05
B2B platform implementation
A version of the store for business customers went live. Access goes to approved users, for whom accounts are created in the admin panel.
Magento 2 connected to the systems and channels used in selling
After the migration the store runs on Magento 2. The same project delivered integrations with Opineo, Fakturownia.pl and Decathlon through the Mirakl module.
Opineo collects customer reviews after purchase, Fakturownia.pl supports access to accounting and automates invoicing, and the Mirakl module passes selected products together with their stock levels and product data into the Decathlon offer. The figure draws each of these as a connection rather than as a flow — the source material describes what an integration is for, not the order in which it synchronises.
- Magento 1The store's platform before the migration
- OpineoCustomer reviews after purchase
- Fakturownia.plAccounting and automated invoicing
- DecathlonThe offer passed over by the Mirakl module
B2B sales moved off e-mail and the phone into the online store
Before the implementation, sales to trusted contractors ran over e-mail and phone. The B2B version of the store was meant to automate those orders and cut down how much of the team's time they took.
How a contractor reaches an order
- 01The user is approved by Hulajnogi Micro.
- 02An account is created for the approved user in the admin panel.
- 03The user can sign in to the B2B platform.
- 04Once signed in, they get access to prices and the ability to place orders.
The idea for a B2B store came from the Polish arm of Hulajnogi Micro. The implementation was the start of automating wholesale trade across European markets throughout the group.
See our B2B implementations on Magento 2
Selected elements of the implementation
Extensive product filtering
The store gained extensive filters that make it easier for customers to find the right products.
Opineo in the Hulajnogi Micro store
The project implemented the Opineo module. Hulajnogi Micro has collected over 2,000 reviews, and in 2023 received a distinction in the Sport category.
Passing products to Decathlon
The Mirakl module lets Hulajnogi Micro pick specific products, set their stock level and send over the description, photographs and price. Decathlon then chooses which products to list in its own e‑commerce.
Information about the order's source
After a purchase, the Micro seller panel shows information identifying where the order came from.
Controlled access to the B2B platform
Only users approved by Hulajnogi Micro, for whom accounts have been created in the admin panel, can sign in to the platform. They alone can see prices and place orders.
A migration to Magento 2 and growth in online sales
The project ended with the store migrated to Magento 2, the B2B platform live and the planned integrations in place.
The case study points to three direct effects: a higher conversion rate, extensive filters, and smoother work with distributors through the business version of the store.
- Magento 2
- The store was moved from Magento 1 to Magento 2.
- Higher conversion
- After the project the store recorded a higher conversion rate.
- Extensive filters
- The filtering that was implemented makes it easier for customers to find products.
- B2B
- The business version of the store made work with distributors smoother.
What this project is evidence for, in three kinds of work
- 01See migration to Magento 2
Migration from Magento 1 to Magento 2
The project shows a move off an older version of Magento in a situation where the existing system ran slower and left no room for the store to grow.
- 02See our B2B implementations on Magento 2
Moving B2B sales into e‑commerce
The case covers launching a platform for business customers where orders had previously been handled over e-mail and the phone.
- 03See Magento 2 development and integrations
Integrating with an outside sales channel
The project integrated the Hulajnogi Micro range with the Decathlon offer using the Mirakl module.
Common questions about the Hulajnogi Micro project
The essentials of the Magento migration, the B2B platform and the integrations delivered as part of the project.
Let's discuss a similar projectThe outdated version of Magento made the store slower and left no room for further development. On top of that, the existing design no longer reflected current trends. We describe the scope of such a move on our migration to Magento 2 page.
The scope covered migration from Magento 1 to Magento 2, an Opineo integration, a B2B platform, a Fakturownia.pl integration and a Decathlon integration.
Only users approved by Hulajnogi Micro, for whom accounts have been created in the admin panel, can sign in to the platform. They alone have access to prices and the ability to place orders. We describe similar arrangements under B2B implementations on Magento 2.
The Mirakl module that was implemented lets specific products be selected, their stock level set, and the description, photographs and price passed over. Decathlon then chooses which products to list in its own e‑commerce.
The case study points to a higher conversion rate, extensive filters that make it easier for customers to find products, and smoother work with distributors thanks to the B2B version of the store. The results can be seen in the live store (opens in a new tab).
See other projects
Two Magento 2 projects that started somewhere else: a migration of a running premium store, and a platform built to serve retail and business customers side by side.
MigrationMon Credo
Migrating a live premium store from Magento 1 to Magento 2 together with customer data, an ERP integration and a loyalty programme used in the salons as well.
See the Mon Credo case study
ImplementationPaxit
A new Magento 2 platform for a packaging manufacturer, serving B2B and B2C side by side along with integrations on the order and customer-service side.
See the Paxit case study
Planning a store migration or launching B2B sales on Magento?
Tell us what platform your store runs on today, what scope of change you have in mind, and whether the project should cover integrations or a B2B channel.
On that basis the Aurora Creation team can work out which areas the project has to take in.
