Shopify maintenance and growth — ongoing care for your store

We do not publish a single rate card, because two stores with a similar catalogue can need entirely different work. The cost depends on the state of the theme and the scale of customisation, the number of apps reaching into the storefront, the number and complexity of integrations, the number of tasks per month and the response time expected for bugs that stop sales. We give a range after the intake review — what exactly drives it is set out in the section on the cost of maintenance.

Every request gets a scope and an estimate before work starts, and delivery begins once you approve it — we bill what was done and signed off. Larger development work, meaning a new feature, a rebuild of part of the store or an integration, runs as a separate project with its own scope, schedule and quote, so it cannot push current fixes out of the queue.

Yes. Not every store needs ongoing care — some companies come back a few times a year, around a campaign or a specific problem. The rule is the same: scope and estimate before the start, testing and a controlled release. The first task also carries a one-off review of the store, because without it there is no way to judge what a change will touch.

Yes. The scope of work is the same — theme, apps, integrations, analytics and feature growth — and the Plus plan mainly changes how much can be altered in the purchase process and the checkout, and how far B2B operations can go. We cover the differences between the plans on the Shopify services page.

Yes, and it is the most common situation. Developing somebody else's store starts with getting to know the theme, the customisations, the apps and the integrations — without that, every new feature is a guess about what it will break. We do not require the store to be rewritten before work begins; if an area genuinely blocks growth, we say so plainly, along with the cost of putting it in order.

Scope can include bug fixes, theme development, changes to store elements, apps, integrations, analytics, testing and publishing changes. The final scope depends on the given store's configuration and on other providers' responsibilities.

Shopify is responsible for its platform's standard layer. The theme, customisations, apps, integrations, analytics and processes specific to a given store still need a technical owner. Responsibility is agreed before work begins.

It starts with access: the Shopify admin with the right permissions, the theme repository, the app accounts and integration documentation if any exists. Then we identify the theme, the customisations, the apps, the integrations and the current backlog, so we know what we are actually taking on. The outcome is a technical map of the store, a list of problems needing a fast response and a first ordered backlog — only then do we agree the regular model of work.

It depends on the store's size, the number of customisations and the quality of the available documentation. Simpler projects only need a starting review. For a larger architecture a separate technical audit may be needed.

We can analyse app configuration, its impact on the storefront, and how it works with other store elements. Support scope also depends on the given app's technical capabilities and its vendor's responsibility.

Yes, as long as the integration is covered by the engagement and the team gets the necessary access and documentation. Before making changes we check how data is exchanged and which side owns which responsibility.

Priority accounts for impact on sales, the number of users affected, the business deadline, risk, and dependencies with other tasks.

Ongoing care may not be the right fit when a company is still planning its store, moving sales from another platform, or needs most of its architecture rebuilt. In that case it's better to choose implementation, migration, or a separate project.