Abażur – a migration to Magento 2 and multi-warehouse stock

  • 100+ product attributes
  • a dozen-plus levels of filtering
  • Magento 2
  • SaaS migration
  • Multi-warehouse stock
  • UX/UI
  • Mobile first
  • Development and maintenance
The Abażur store on Magento 2 in three views: the home page on a desktop, a listing on a tablet and the home page on a phone

The project's key facts

Magento 2

The platform the Abażur store was moved to.

2

Design directions prepared while the new visual identity was being created.

a dozen-odd

Levels of filtering the store uses.

over 100

Attributes available in the store's extensive product filtering.

Project scope

A rebrand and a change of visual identity, migration to Magento 2, multi-warehouse stock, a module tracking a product's delivery time, extensive filtering, and development and maintenance.

Technologies

Magento 2.

The existing platform no longer matched the store's growing needs

The owners of Abażur wanted to be able to scale the business, grow sales and keep widening the product range. The previous platform had stopped meeting the company's growing needs.

The store had been running on SaaS software. That turned out not to be enough, and it caused problems both for the people running the store and for its customers.

The answer was an e‑commerce build on Magento 2. During the first conversations the scope was widened to include a refresh of the visual identity along with the whole store interface.

The previous Abażur mark with a blue lampshade and the new wordmark on a dark background
The previous Abażur mark and the wordmark that replaced it in the rebrand.

Migrating a live store onto a new Magento 2 engine

  • 01

    Coordinating the migration of the whole back end

    The biggest challenge named in the project was coordinating the migration of the previous store's entire back end to Magento 2. The process had to be properly prepared before the new system was configured.

  • 02

    The risk of losing data in the change of system

    Configuring Magento 2 for an analytics and organisational back end that was already running carried a significant risk of data loss, which made preparing the migration properly critical to the project.

From a new visual identity to the Magento 2 build

The work began with the visual identity. Once the design direction was chosen, the store itself was designed, and the Magento 2 build and the platform's further features followed.

See a D2C implementation on Magento 2
  1. 01

    Designing the new visual identity

    Two design directions were prepared. After the client's decision, the chosen one became the basis for the design of the new online store.

  2. 02

    A mobile-first UX/UI design

    Abażur chose the classic combination of graphite and yellow. The interface was designed mobile first, with close attention to people shopping on mobile devices and to a simple path to purchase.

  3. 03

    Migration to Magento 2

    Once the design work was finished, the new store was built on Magento 2 and the back end was migrated off the previous SaaS-based platform.

  4. 04

    Features for the product range and deliveries

    The platform was extended with a bespoke multi-warehouse module, a module showing a product's estimated delivery time and extensive filtering.

  5. 05

    Development and maintenance

    The engagement also covers developing and maintaining the store: monitoring and optimising the platform, technical support and working together on what comes next.

A bespoke multi-warehouse module for Abażur

The store runs a bespoke multi-warehouse module that makes managing the product range easier.

The Magento 2 panel with an inventory source being configured: the distributor's name, the source code and its contact details
One of the inventory sources configured in the Magento 2 panel — a distributor's warehouse, which the module reads stock and delivery times from.

How the module works

  1. 01Distributors can add products on the platform.
  2. 02Delivery times and current stock levels are updated automatically.
  3. 03The current information is shown on the product pages.

Automating the work around the product range takes load off the e‑commerce team. As the project description puts it, that means more time and resources for developing the store and the shopping experience.

See AURORA EVOLUTION

The key parts of the build

A new identity and a mobile-first interface

The project began by creating a new visual identity. Of the two directions prepared, the client chose the one built on graphite and yellow. The store's UX/UI was then designed mobile first on that basis.

The new Abażur interface: the home page, a category listing, a product page and a mobile view
The new Abażur store interface: the home page, a category listing, a product page and a mobile view.
An Abażur product page with the expected delivery date in green under the price
The estimated delivery date shown directly on the product page.

An estimated delivery date on the product page

The store carries a module showing the estimated delivery time of a specific product, so a customer can quickly see how long the wait for a given item will be.

A dozen-odd levels of filtering and over 100 attributes

Because of what it sells, the store uses a dozen-odd levels of filtering and over 100 attributes. That lets trade professionals and individual customers alike find products that match what they need.

Three mobile views of Abażur: a category listing and two filter panels with dimension sliders
The store's extensive product filtering in the mobile version of Abażur.

A Magento 2 platform ready to scale the store further

Building on Magento 2 and fitting the platform to Abażur's needs made it possible to automate many processes and to scale sales quickly. The project combined the change of e‑commerce system with a new identity, a mobile-first interface and features supporting both the product range and the shopping itself.

The Abażur wordmark beside the store's product listing on a laptop screen
Automated processes
Fitting Magento 2 to the store and the features built into it made automating many processes possible.
Scaling sales
As the project description puts it, moving to Magento 2 lets the brand scale sales quickly.
An expert image
The refreshed visual identity and the new interface helped the brand build an expert image.

The change of visual identity and interface also helped the brand build an expert image.

Frequently asked questions about the Abażur project

The key facts about the migration, the scope of the build and the store's features.

Let's talk about your migration

The owners wanted to be able to scale the business, grow sales and keep widening the product range. The previous platform had stopped meeting the company's growing needs.

The previous store ran on SaaS software. The current case study does not name the specific system.

The work covered a rebrand and a change of visual identity, migration to Magento 2, multi-warehouse stock, a module tracking a product's delivery time, extensive filtering, and developing and maintaining the store.

Distributors can add products on the platform, and the key information — delivery times and current stock levels — updates automatically on the product pages.

The store uses a dozen-odd levels of filtering and over 100 attributes. Both trade professionals and individual customers use it.

Yes. Development and maintenance are part of the scope of work. That support covers monitoring and optimising the store, technical support and working together on what comes next.

Is your current store holding back your growth?

Tell us which platform your e‑commerce runs on today, what needs to change and which features you need in the new solution. On that basis the Aurora Creation team can work out what the next conversation about the project should cover.

Małgorzata Gudalewska, Head of Sales at Aurora Creation

Małgorzata Gudalewska

Head of Sales

+48 664 531 867[email protected]
[email protected]ul. Jana Henryka Dąbrowskiego 28, 15-872 Białystok, Poland

What to include in your enquiry

  • The platform your store runs on today
  • What needs to change in the current solution
  • The features you need in the new store
See a migration to Magento 2
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