A D2C store implementation on Magento 2 for Mydlarnia Cztery Szpaki
- Magento 2
- D2C
- Bespoke design
- zaufane.pl
The project in short
- Client
- Mydlarnia Cztery Szpaki
- Industry
- natural cosmetics
- Technology
- Magento 2
- Sales model
- D2C
- Goal
- launching a sales platform of the brand's own
- Scope
- the store build and bespoke features
- Scale
- sales in Poland and shipping abroad
- Headline result
- a D2C platform with bespoke sales, loyalty and content modules
The scope of the project
- Producing the graphic design.
- Implementing the review-collection plugin.
- Implementing the module for building product sets.
- Implementing the “free delivery from…” module.
- Implementing advanced calculation of delivery costs.
- Implementing sign-in and registration with Google and Facebook account data.
- Implementing the loyalty programme.
- Implementing the gift-card process.
- Implementing and adapting the blog.
- Implementing the ingredient database.
The areas the store implementation covered
- 01
A design layer consistent with the brand's communication
The project began with a bespoke design for the store. The D2C platform was visualised using the palette the brand works with, and it kept the elements of communication characteristic of the manufactory, including its tone of voice.
- 02
Product sets and the free-delivery message
The scope covered a bespoke product-set module with the option to compose your own package, and a module telling the customer in the cart how much is missing to reach free delivery.
- 03
Calculating delivery costs
For domestic and international deliveries we prepared a tool that calculates the shipping cost from the mass of the products and the postcode, according to the settings saved in the store's admin panel.
- 04
Reviews, customer accounts and the loyalty programme
The project covered the integration with zaufane.pl, the option to sign in and register with Google or Facebook account data, and a loyalty programme that rewards users with points.
- 05
Gift cards, the blog and the ingredient database
We implemented electronic and physical gift cards, a blog with products linked to the content of each post, and an ingredient database that lets customers search products by what is in them.
Magento 2 joined with a review system and account features
The D2C sales platform was built on Magento 2. In this project the store was integrated with the zaufane.pl system, and users were given the option to sign in and register with the data saved in their Google or Facebook accounts.
Magento 2
the D2C sales platform
Integration
zaufane.pl
Collecting and presenting consumer reviews. The system produces the stars in Google Ads and PLA campaigns, the stars in organic search results, the widget in the online store and the product survey.
User account
Google, Facebook
The option to sign in and register in the store with the data saved in a Google or Facebook account.
The delivery cost is calculated from the mass of the products and the postcode
The Mydlarnia Cztery Szpaki store delivers within Poland as well as abroad. The project produced a bespoke tool that makes calculating transport costs easier, depending on the order and on where it is going.
The mechanism adjusts the shipping cost automatically. For customers abroad it makes it possible to charge a cost matching what the carrier actually charges for the transport.
What is taken into account
- The mass of the articles in the order
- The postcode read during the purchase
The settings saved in the admin panelthe shipping cost is calculated from them
The shipping costshown to the user while the order is being placed
The key solutions built into the store
Customer reviews from zaufane.pl
The store was integrated with zaufane.pl, the system responsible for collecting and presenting consumer reviews. The tool produces the stars in Google Ads and PLA campaigns, the stars in organic search results, the widget in the store and the product survey.
Product sets the customer configures
A bespoke module makes it possible to sell product sets. On the product page the user can pick the articles that go into the package and put together their own composition from the products available.
How much is missing for free delivery
A bespoke module shows in the shopping cart how much is missing to reach the free-delivery threshold.
The loyalty programme
Users can earn points for creating an account, for purchases, for leaving a review of a product and for returning used packaging to be reused. The points can be used as a discount on the next purchase. The programme also covers notifications about rewards expiring.
Electronic and physical gift cards
Electronic and physical gift cards can be bought in the store. After the purchase the system generates a code automatically, to be used within a set period. Depending on the kind of card, the code is sent by e-mail or delivered by courier on a prepared card.
Signing in with Google and Facebook
An account can be created and signed into with Google or Facebook credentials, without filling in a registration form. The source material does not say what share of customers take that route, so we assign it none.
A blog with products tied to what the post is about
The blog was built and adapted so that the products related to a post's subject stand underneath it. Content and store are one step apart rather than two separate parts of the site.
The ingredient database
The database makes it possible to sort products by what they are made of, and to find articles containing a chosen ingredient quickly.
A D2C platform on Magento 2 with the features the Cztery Szpaki sales model needs
The project resulted in a D2C sales platform on Magento 2 and in the features around selling, customer service, delivery, reviews, loyalty, gift cards and content. The current case study also names features supporting marketing campaigns and the automation of many internal processes as effects of the work.
- A D2C platform on Magento 2
- The store that went live joins a bespoke design layer with the features built in this project.
- Features supporting marketing campaigns
- The platform received solutions that let the brand use the store in the marketing it runs.
- Automated internal processes
- One of the named effects of the work was the automation of many internal processes.
The key facts about the Cztery Szpaki project
The work covered a D2C platform on Magento 2 and the features around selling, delivery, reviews and customer service.
Let's talk about a similar implementationThe D2C sales platform was built with Magento 2.
The store was integrated with zaufane.pl, the system responsible for collecting and presenting consumer reviews. The tool handles the stars in Google Ads and PLA campaigns, the stars in organic search results, the widget in the store and the product survey, among other things.
Yes. On the product page they can pick the products available within the package and put together their own composition of the set.
The tool that was built adds up the mass of the articles and reads the postcode. On that basis it calculates a shipping cost consistent with the settings saved in the store's admin panel.
Users can earn points for creating an account, for purchases, for leaving a review of a product and for returning used packaging, among other things. The points can be used as a discount on the next purchase. The programme also covers notifications about rewards expiring.
The solution covers electronic and physical cards. The purchase generates a code with a set period to use it, which — depending on the kind of card — is sent by e-mail or delivered by courier on a prepared card.
This project shows two Magento 2 implementation scenarios worth knowing
- 01See Magento 2 implementations
A new D2C store on Magento 2
The Cztery Szpaki case shows a D2C platform implementation joined with a bespoke design layer and a broad functional scope.
- 02See Magento 2 development
Magento 2 with non-standard sales features
The project produced bespoke solutions for product sets, the free-delivery message and shipping-cost calculation, along with features around loyalty, reviews and gift cards.
See other projects
The later stage of the cooperation with Mydlarnia Cztery Szpaki, and another D2C store implementation on Magento 2.
Same client, next stageDeveloping the 4szpaki store and the Ekotipy mechanism
After the platform went live, a bespoke feature joined the product page, content moderation and the loyalty programme.
See how we develop Magento 2 for 4Szpaki – EkoTipy
Another implementationMon Credo: migration and implementation on Magento 2
Moving the store from Magento 1 to Magento 2 together with a new design and a programme for regular customers.
See the case study
Planning a Magento 2 implementation with non-standard features?
Describe the store you want to build or develop, and which features should serve your sales, your customers and your deliveries. On that basis the Aurora Creation team can work out which part of the project needs a further conversation.
Tell us
- Which store you want to build or develop.
- Which features should serve your sales and your customers.
- What your deliveries look like — domestic, international, or both.