One of the reasons for resigning from Magento 1 was not a very attractive design. Magento 2 allows much more design possibilities.
The first step in the design process was creating a user journey from the very beginning, i.e. the user path through the website. In order to facilitate navigation, we have redesigned the information architecture, the way of dividing products, and the filtering options. The new category tree is also more user-friendly.
All of this was aimed at making it easier for customers to navigate the store.
After creating the site assumptions, we moved on to the wireframing stage.
This is the stage in which we draw the layout of individual elements on black and white sketches (wireframes) that can be easily modified.
After obtaining the final composition of individual elements, we moved to create the final appearance of the page, i.e. applying branding to the skeleton: colors, fonts, styles, graphics, etc. The way the product is presented has also changed.
To make it more attractive, we decided to show PITLOCK’s products in use, i.e. installed on a bicycle. This allows you to better understand the innovative idea of the product and the unique way it works.
The new online store required a lot of work in the area of appearance design, which allowed for a deep modification of the standard Magento look.