Goetze – a Magento 2 build with Multistore, a data migration and integrations
- Magento 2
- AuroraBox
- Multistore
- Data migration
- Baselinker
The scope of the Goetze implementation
- Magento 2
- The platform the online store was built on.
- AuroraBox
- Our own theme, used as the base of the Magento 2 implementation.
- Multistore
- Many stores run from a single admin panel.
- 3 forms
- Price negotiation, a question about product availability and a newsletter sign-up.
Scope of the project
- a Magento 2 implementation using the AuroraBox theme
- an individual design
- use of the Multistore feature
- a data migration
- integration with the Santander instalment module
- integration with Baselinker
- integration with Google Analytics and Google Tag Manager
- dedicated forms
- advanced filtering by brand
Technologies and systems
- Magento 2
- AuroraBox
- Multistore
- Santander instalments
- Baselinker
- Google Analytics
- Google Tag Manager
An own bicycle brand with a range built to be personalised
Goetze started out selling bicycles from manufacturers already on the market. As the company gained experience, it decided to change what it offered.
Customers paid particular attention to being able to choose the colour and type of bicycle freely. The manufacturers Goetze had worked with did not offer that.
The company's goal became a bicycle brand of its own, built to be personalised. Its range was meant to stand out through variety and through the ability to adapt a bike to individual needs.
The scope one platform had to bring together
- 01
A sales platform on Magento 2
The project covered building the store on Magento 2 using our own AuroraBox theme.
- 02
Many stores in one panel
The project used Magento's native Multistore feature, which lets many stores be run from a single admin panel.
- 03
Keeping customer data
The migration had to preserve the existing information about customer accounts and addresses as the store moved to Magento 2.
- 04
Integrations with additional tools
The scope covered integration with the Santander instalment module, Baselinker, Google Analytics and Google Tag Manager.
- 05
Extra store features
The implementation produced dedicated forms and a module for advanced filtering of products by brand.
From the Magento 2 implementation to integrations and extra features
The project started with the Magento 2 platform on AuroraBox. The work that followed covered the design, Multistore, the data migration and connecting the platform to additional tools and features.
See our Magento 2 implementations- 01
Magento 2 and AuroraBox
The platform was built on Magento 2 using our own AuroraBox theme. A boxed solution cut the time needed to reach a working online store and kept the cost of the implementation down.
- 02
An individual design
We prepared an individual design for the store, matched to the Goetze brand's colour identity. The interface was designed to make the platform easy to move around.
- 03
Multistore
We used Magento's native feature for running many stores from a single admin panel.
- 04
Data migration
We moved the information about customer accounts and addresses into the new version of the store.
- 05
Integrations
The platform was integrated with the Santander instalment module, Baselinker, Google Analytics and Google Tag Manager.
- 06
Forms and filtering
We implemented the dedicated forms and the module for advanced filtering of products by brand.
Magento 2 connected to the tools used in selling and marketing
In the later stages of the project the Magento 2 platform was connected to additional tools. The scope covered Santander instalments, Baselinker, Google Analytics and Google Tag Manager.
Santander instalments extend the available payment methods with the option of splitting the payment into parts, Baselinker synchronises the platforms in use and handles orders across several channels, and Google Analytics together with Google Tag Manager collect information about users and their behaviour in the store. The figure draws each of these as a connection rather than as a flow — the source material describes what an integration is for, not the direction of the exchange.
- Santander instalmentsPayment split into parts
- BaselinkerOrders handled across channels
- Google AnalyticsMeasurement with Google Tag Manager
Many stores run from one Magento admin panel
The Goetze project used Magento's native Multistore feature.
Multistore lets many stores be run from a single admin panel. The most important information about each of them therefore sits in one place.
See our Magento 2 implementationsMagento 2
One admin panel
Store
Store
Store
Further stores
Features delivered in the Goetze store
Payment in Santander instalments
We implemented our own Santander instalment module, extending the available payment methods with the option of splitting the payment into parts.
Dedicated forms
The implementation produced three forms supporting contact with the user before and after a purchase.
- 01
Negotiating a product's price
A contact form on the product page lets a user negotiate the price of the item they have chosen.
- 02
Asking about availability
When an item is temporarily out of stock, a user can send a message asking when the product will be available.
- 03
Newsletter sign-up
The form invites the user to leave an e-mail address in exchange for a personalised discount code on their first purchase.
Advanced filtering by brand
The module that was implemented lets products be searched with selected brands taken into account. The filter was placed as a separate category, to make the store easier to move around for less experienced users.
A Magento 2 platform with a personalised range and automated processes
The new sales platform made it possible to put the personalised Goetze range in front of online customers far more strongly.
Magento 2 provided the basis for an intuitive, user-friendly platform, and the additional tools used in the project automated a number of processes that had previously taken a great deal of time.
- Magento 2
- The new engine opened the way to an intuitive, user-friendly sales platform.
- A personalised range
- Magento 2's native feature made a fully personalised product range possible.
- Automated processes
- The additional tools used in the project automated a number of processes that had previously taken a great deal of the team's time.
What this project is evidence for, in three kinds of Magento 2 work
- 01See our Magento 2 implementations
Building a store on Magento 2
The Goetze project covered a Magento 2 implementation on AuroraBox together with an individual design.
- 02See migration to Magento 2
Migrating data to Magento 2
The project moved the existing information about customer accounts and addresses into the new version of the store.
- 03See Magento 2 development and integrations
Multistore and integrations
The work covered the Multistore feature and integrations with Santander instalments, Baselinker, Google Analytics and Google Tag Manager.
Common questions about the Goetze implementation
The essentials of the technology, the migration, the integrations and the features delivered as part of the project.
Let's discuss a similar projectThe store was built on Magento 2 using our own AuroraBox theme. We describe the scope of such a project on our Magento 2 implementation page.
Yes. The migration covered the existing information about customer accounts and addresses, which was moved into the new version of the store on Magento 2. We describe how such a move runs under migration to Magento 2.
Yes. The project used Magento's native Multistore feature, which lets many stores be run from a single admin panel.
The platform was integrated with the Santander instalment module, Baselinker, Google Analytics and Google Tag Manager. The instalment module itself is the subject of a separate eRaty Santander case study.
The forms took three shapes: negotiating a product's price, asking about a product's availability, and signing up to the newsletter in exchange for a personalised discount code on a first purchase.
The module that was implemented lets products be searched with selected brands taken into account. The filter was placed as a separate category. The result can be seen in the live store (opens in a new tab).
See other projects
Two projects in which parts of the Goetze implementation went further: many store views at cross‑border scale, and the Santander instalment module itself.
ImplementationDiablo Chairs
Selling across several markets on one Magento 2 instance, with a shared basket and separate store views — Multistore taken to cross‑border scale.
See the Diablo Chairs case study
ModuleThe eRaty Santander module
The instalment shown on the product page and in the basket, the credit application inside the buying path, and its status pulled through an API and turned into an order status.
See the Santander case study
Planning a Magento 2 implementation with a data migration or integrations?
Tell us about your current platform, the scope of the data to be moved, and the systems and features that have to work with the store.
That information lets us work out the scope of the project and the points that need settling before the implementation begins.
