The implementation of the YouLead system verified the previous capabilities of the e-mail marketing tool used by Krosno. The tool used previously did not meet the company’s functional requirements, so we suggested a change.
The functions available in the new system allow for comprehensive development of the marketing funnel, customer behaviour analytics or monitoring of user actions during the course of an e-mail marketing campaign.
In addition, the use of the YouLead system enabled integration with the Web push function. Offer notifications visible when users are viewing other sites effectively focus the attention of the recipient.
The use of such a function in case of Krosno, increases the visibility of the offer to potential customers, even when they browse products of competing companies.