Implementation of D2C sales platforms
Implementation of D2C sales platforms
D2C stands for ‘Direct to Consumer’ and is a business model in which companies sell their products directly to consumers, bypassing traditional distribution channels such as wholesalers or retail shops. With this model, manufacturers can better control price, quality, marketing and customer relations.
Why will Magento 2 work for the D2C industry?
Integrations with other systems
Magento can be integrated with a wide range of external systems such as ERP systems, CRM, marketing tools, payment systems and others, which is crucial for effective D2C business management.
Flexible and scalable platform
Magento is an open-source platform, which means it can be customised to suit a company's individual needs. If a company wants to introduce specific features or integrations, Magento offers this possibility. The system is designed with growing businesses in mind. Therefore, it is ideal for D2C companies with ambitions to grow and expand their offer.
Advanced marketing tools
Magento offers many built-in marketing tools to help promote products, manage promotions, loyalty programmes and other sales strategies.
Advantages of a proprietary sales platform for D2C:
- Faster launch: New products come to market without waiting for acceptance by traditional distributors.
- Proximity to the customer: D2C allows direct contact with customers, leading to a better understanding of their needs and preferences.
- Innovative marketing strategies: The use of modern marketing tools such as influencer marketing, social media and content marketing, giving the business the opportunity to grow.
- Price control: Producers have full control over pricing and promotions as they do not have to share margins with intermediaries.
- Digital presence: Many D2C companies sell their products primarily online, using their own websites or e-commerce platforms.
